Digital membership programme about to take to the water!

1 May 2020

The Pick a Pier team has remained busy and creative during lockdown, working with TransEurope marina managers to help them become familiar with the new membership programme and identify the best means to improve resident and visitor berthing services.

With the coronavirus pandemic having compelled people to telework and conduct meetings online, use of digital communications has soared, furnishing staff with new skills and enabling innovative working practices.  This will clearly be a benefit for the future as people become increasingly more comfortable with virtual networks.

It seems like a perfect opportunity then to welcome the digitisation of simple processes that save time and offer a more seamless service to boaters, even during periods when marina office access is restricted.

Once officially launched later this coming summer, the Pick a Pier programme will allow berth-holders to request their card remotely and have it validated by their home port. They can then use their unique code to benefit from membership berthing discounts for reservations made around the network.

The system will be available in several languages (English, French, German, Spanish) with attractive marina profiles that enhance online visibility. The membership platform enables the marinas to receive transactional emails whenever a boater requests a TransEurope Marinas card and/or would like to reserve a berth, allowing marinas to respond and communicate with the boater.

Member marinas are shortly about to enter the testing phase to ensure that all works well in order to be able to offer a fully-functioning service for when we are once again permitted to get back on the water and enjoy boating.

TransEurope is delighted to be able to work with the Pick a Pier team, who are also developing projects with the Blue Flag organisation and ICOMIA and whose progressive view of the marina industry is already bearing fruit.