Pick a Pier and TransEurope Marinas announce a new partnership to develop a transformative industry operating standard for the marina community.

TransEurope Marinas partners with marina tech innovator Pick a Pier

TransEurope Marinas chairman Jean-Michel Gaigné with the Pick a Pier team at boot Düsseldorf

The partnership brings together two influential forces of the maritime industry: TransEurope Marinas: Europe’s most extensive marina group, spanning eleven countries and representing close to 45,000 berths; and Pick a Pier: a digital platform employing advanced technology to design innovative solutions for marinas and boaters around the globe.

Pick a Pier’s patent-pending platform is set to facilitate the highest standard of marina innovation and services for marinas and boaters with a planned next product release scheduled for April. 

With crucial environmental concerns limiting the development of new marinas, sector emphasis needs to shift towards optimising existing facilities, encouraging cooperative processes and furthering relevant blue economy objectives. Pick a Pier is currently providing technological solutions to facilitate TransEurope’s sizeable membership service, simplifying processes for marinas and customers and inspiring more boaters to get out on the water and discover new destinations. 

TransEurope Marinas Chairman Jean-Michel Gaigné expressed his enthusiasm for the new agreement: “Pick a Pier’s clear dedication to positive growth, whilst fully sensitive to the needs of both our customers and management teams, is very reassuring. This is a crucial step forward for the marina industry and we look forward to a fruitful and beneficial relationship.” 

Idan Cohen, Pick a Pier’s CEO states that “Pick a Pier is delighted to be working with TransEurope Marinas. TransEurope has been a pioneer in the marina industry since its establishment, promoting quality boating services with an attractive smart-but-simple collaborative system. Part of their strength is their emphasis on sharing good practices, which makes them excellent partners for helping to lead technological innovation in the marina industry.”

About Pick a Pier

Pick a Pier was founded in 2017 by Idan Cohen, founder of the Israeli Marine Innovation Association,  and Asaf Cohen, a former Navy Captain. The Founders are avid nautical enthusiasts with extensive international business and start-up experience. Pick a Pier is a digital platform employing Machine Learning and Artificial Intelligence to create the marina of the future. With significant experience in both maritime and tech industry fields, Pick a Pier’s optimisation platform brings valuable travel tech principles to the recreational boating industry. Pick a Pier promotes sustainable sailing, maritime tourism and innovative new strategies to increase the profitability and environmental practices of the marina industry.

Click here for more information about Pick a Pier.